A bursary motivational letter is often the deciding factor in whether your application is successful or rejected. While academic results are important, funders also want to understand who you are, why you need support, and how their investment will make a difference.
This guide explains exactly how to write a clear, professional bursary motivational letter, what funders look for, and how to structure your letter to improve your chances of success.
What Is a Bursary Motivational Letter?
A bursary motivational letter is a formal letter in which you explain who you are, why you require financial assistance, and why you deserve to be awarded the bursary. In this letter, you also outline how the bursary will help you succeed academically and reach your long-term goals.
When reviewing applications, funders often ask one key question:
Why should we select this applicant over others?
Your motivational letter is where you answer that question clearly and professionally.
What Funders Look for in a Bursary Motivational Letter
Having worked closely with South African students and published educational content focused on bursaries and NSFAS applications, I have reviewed many motivational letters over the years. A clear pattern emerges: successful letters are written with intention, structure, and a strong understanding of what funders are looking for.
Before you begin writing, it is important to understand these expectations. Getting the fundamentals right from the start will help you present relevant information clearly and ensure your letter aligns with the selection criteria used by bursary providers.
1. Understanding the Bursary’s Purpose
Different bursaries have different objectives. Some focus on:
- Academic excellence
- Financial need
- Specific fields of study (such as engineering, teaching, or health sciences)
- Previously disadvantaged students
- Community development and social impact
Your motivational letter should be tailored to match what the bursary prioritises. A generic letter that ignores the bursary’s purpose significantly reduces your chances of success.
2. Honesty and Authenticity
Funders can verify the information you provide. Avoid exaggerating hardship or creating stories that cannot be supported by your documents.
Honesty, clarity, and authenticity are far more effective than emotional manipulation. A truthful, well-written letter builds trust and credibility.
Correct Sections of a Bursary Motivational Letter
A strong bursary motivational letter usually consists of five main sections.
1. Who You Are and What You Are Applying For
Start your letter clearly and professionally.
Include:
- Your full name
- Your institution
- Your qualification
- The name of the bursary
Example:
My name is Brian Nkuna, a second-year Computer Science and Information Systems student at Nelson Mandela University. I am writing to express my motivation for being considered for the XYZ Bursary for the 2026 academic year.
2. Academic Background and Commitment
This section demonstrates your seriousness and commitment to your studies.
Mention:
- Your current year of study
- Your academic performance
- Any improvement over time (if applicable)
- Your work ethic and dedication
If your marks are not perfect, briefly explain the steps you have taken to improve, such as attending extra classes, improving time management, or seeking academic support.
3. Financial Need (Explain, Don’t Beg)
This is one of the most important sections and where many applicants make mistakes.
Do:
- Explain your household situation factually
- Mention the employment status of parents or guardians
- Explain why funding is difficult to secure
Don’t:
- Beg
- Use emotional manipulation
- Overshare unnecessary personal trauma
Example:
I come from a low-income household where my parent is currently unemployed, making it extremely difficult to afford tuition fees, accommodation, and academic resources without financial assistance.
Let the facts speak for themselves.
4. Your Goals and How the Bursary Will Help
Funders invest in potential, not pity. Use this section to show direction and purpose.
Explain:
- Your career goals
- How your studies align with those goals
- How the bursary will help remove financial barriers
Example:
My long-term goal is to become a software developer who builds accessible digital solutions for underserved communities. Receiving this bursary would allow me to focus fully on my studies without the constant stress of financial uncertainty.
5. Closing: Gratitude and Professional Finish
End your letter confidently and respectfully.
Example:
I would be grateful for the opportunity to be considered for this bursary. I am committed to academic excellence and to making meaningful contributions within my field of study. Thank you for your time and consideration.
Sign the letter formally with your full name.
Formatting Rules You Must Follow
- One to two pages maximum (always follow the bursary instructions)
- Formal language only
- No slang or emojis
- Typed, not handwritten
- Font: Arial, Calibri, or Times New Roman
- Font size: 11 or 12
- Proper spacing and alignment
Common Mistakes That Get Letters Rejected
- Copy-pasting letters from the internet
- Using the same motivational letter for multiple bursaries
- Poor grammar and spelling
- Writing an overly emotional letter
- Ignoring specific instructions
If a bursary requires a one-page letter, do not submit two pages.
Final Thoughts
A bursary motivational letter is not about being perfect. It is about presenting yourself honestly, clearly, and professionally. When written correctly, it helps funders understand your circumstances and gives them confidence that their financial support will be used responsibly and with purpose.
Take time to plan your letter, proofread it carefully, and ensure it reflects both your current situation and your future goals.
If you are applying for government funding, you may also find my step-by-step guide on how to apply for NSFAS useful. Although NSFAS does not require a motivational letter for the standard application, understanding the full process can help you prepare your documents correctly and avoid common mistakes.
